So why is email still the most preferred tool for communication despite it having already surpassed by social networking? The reason for this according to Morgan Stanley, a financial advising company, the usage of email has remained in a stable state throughout the early 20th century. Another fact is that in terms of business communication, email remains the most efficient.

Popularity vs Universality

As compared to email, social networking sites such as Twitter and Facebook are naturally more popular, but you also cannot disregard the fact that a lot of your business contacts consider email as their main tool for communication. Since you will need an email address to open accounts on social media sites, you can say that not everyone who has an email account has a corresponding social media account as well. There are a lot of other services that require email accounts such as to bank, pay bills, make phone calls, shop, and for entertainment than ever before, so it goes without saying that your business should also follow suit.

Efficiency

To be able to send a particular message to a group of people without having to reveal each of their identities to one another is one significant advantage of email over social networking sites. Sending emails directly also saves you precious time. As compared to social networking sites that requires you to look for business contacts by email address, sorting by name that return multiple results renders this process inefficient. Have your clients and associates join in your mailing list, this way you can contact all of at the same time via email efficiently.

Tracking

When it comes to tracking accounts of the messages between your business contacts and yourself, email is what you may call the paperless way to do it. Later in as your business goes on, you would not want to find your office full of filing cabinets overflowing with papers as compared to storing email of conversations and attachments with it in your email account. So not only email provides the same record keeping benefits as postal mail or fax it is also environment friendly.

While we could say that emailing is such a simple and productive task at the same time, for you running a small online business that is just starting might not find enough time to do it. If you perceive this as an obstacle PalmettoLive is your perfect solution. It provides complete email services that will cater to each of your business needs. Now you have a dependable partner by your side taking care of business and helping it grow.