Web Design, Graphic Design, SEO and SMM Tips

The Importance of a Good Website Design

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One great way for your online business to connect with existing and new customers is through a website.
But not all online businesses who managed to have a website enjoyed instant success.

The main reason for a website to fail is because of poor website design. We know that the web is in constant evolution, when it was first released to the public around the early 90’s its limitations and functions have gone beyond what anyone could have imagined. So to keep up with the ever changing environmental situation and adapt to it certain measures should be taken such as having a good and relative website for your online business.

What is Web Design?

Web design can be viewed as an artistic solution to a chain of problems. How to be able to deliver content in logical fashion, creating a memorable experience, inspire trust and targeting the right audience are the best examples of such problems. So in order to produce a better product and service to customers, these ideas should be in mind when a website is being designed.

Content Delivery

Of course well all know that web users don’t actually read, they just scan. An F of E pattern is the way most people scan across a page; being aware of this idea a web designer will be able to make a sound decision where to put your headlines and advertisements, and your logo. When structuring a page, it is also important for a designer to keep Search Engine Optimization (SEO) in mind

Generate a Memorable Experience

To make your website stand out from all the others can be achieved with a unique design. People visit dozens of websites everyday with quality articles that talk mostly about the web. Unfortunately, most of them forget about it in a week. There may be sites that contain some articles that are quite useful yet when you first saw it you would know that they know what exactly they are doing, whoever these people may be. This because the content of the page is laid out in the pattern that web users use to scan, the F pattern.

Earn Trust Through Quality Design

Within just a span of 15 seconds, web users would already know what they need from a certain site. Even if you are living in goldfish years, that is not a very long time. If your website has that professional look and feel coupled with a striking design, it can be of great help to keep them longer for 15 seconds checking your site out. Take this for example; you get an email from a protein supplements manufacturer. You check out their site and find it kind of sketchy, as if it was made a few decades back. And though you may find the prices dirt cheap, the poor appearance of the site is making it difficult for you to trust them. Certainly, you would not want to take in supplements that may have come from God knows where. A consumer’s decision making ability is always based on trust. So having a website that looks great has a professional design and contains a lot of information throughout show the business is legit and knows what they’re talking about.

Targeting the Right Audience

Defining the design of your site and marketing schemes will become more effective once you know who your target audience is. You can also tell how they are finding your site and at the same time know how they are able to navigate around it what are the designs they prefer. Like making a site about skateboarding, of course you would want it to be interesting to skateboarders.

Website Design: Why It Matters to Clients

Though there are free web design templates available, and can get your site online quickly they are most likely to have really poor quality. Usually the build is not optimized for SEO, load time, and saving bandwith. Branding can also be affected because even though sometimes it is possible to add in your logo, it will not have the full customization it needs to create recognizable branding. Therefore if your website is to be successful, it should be:

  • Visually appealing
  • Well organized, easy to navigate
  • Has quality content and relevant design that speaks of the company’s message
  • Able to encourage customers to engage with the company

Now it really goes without saying that a web design with really good quality is vital to an online business’ success. PalmettoLive offers website solutions that will cater to every needs of your online business. It could mean the difference between getting a returning customer or just ending up as a needle in a haystack.

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About the Author

Originally from Westchester, New York, Danny Ferro has lived in South Carolina for 12 years. Danny has set out to provide professional, quality online marketing solutions to the business owners who seek good value. Danny is the President and head of Sales of Palmetto Live, specializing in personal customer service.


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